I Moved to France - and the Business Performed Better
Malcolm Duncan - Super Rod
After 20+ years leading Super Rod, Malcolm wanted to step back from the day-to-day - but the business was still heavily reliant on him for decisions, growth, and strategy.
With the right structure in place, his leadership team stepped up. Now the business runs without him, hits record results, and Malcolm has the freedom to live and work (when he want's to) from France.
Malcolm In A Strategic Planning Session
Before
- Business heavily reliant on Malcolm, especially decisions and growth
- Lack of leadership team processes (not needed because Malcolm kept things running)
- No clear succession plan, even though the right people were in place
- Leadership team working in silos, not as a unified group
- Malcolm stuck between operations and strategy
- Team under stress, lacking clarity and ownership
After
- Malcolm lives in France, with minimal involvement in day-to-day
- Leadership team confidently runs and grows the business
- Leadership team follows simple, effective processes that get results
- Record sales month in August 2025
- A trusted, collaborative team aligned around a clear plan
- Malcolm acts as strategic advisor, working on what he chooses
SuperRod DSU Team Building Processes
The Process
- Extracted Malcolm’s growth strategy and decision-making into clear, documented processes
- Built a strategic plan the whole team could understand and take ownership of
- Developed the leadership team into a high-functioning, collaborative unit
- Installed meeting rhythms, role clarity, and decision-making frameworks
- Embedded healthy working practices to reduce stress and improve focus
- Helped Malcolm define his ideal role and create a structure that no longer depended on him
SuperRod DSU Team Building Processes
Sam Horseman SuperRod Leadership Team
The Impact
Within a year, Malcolm had moved to France and stepped away from daily operations.
The business hit a record sales month in August 2025. The leadership team runs the company independently, using clear goals, defined roles, and structured rhythms to drive growth.
Stress has reduced, collaboration has increased, and Malcolm has the freedom and trust to work on the parts of the business that matter most to him - without being the bottleneck.
Malcolm’s transformation was driven by a shift from dependency to true leadership delegation. By stepping out of the day-to-day and empowering his team with the right structure, he’s gained the space to think clearly, focus only on what matters, and make a bigger impact where it counts. As Malcolm put it:
“Now that I’m out of the day-to-day, I’ve got real clarity. I can focus on what matters, solve problems quickly, and have better ideas than ever.”
Ready To Be Our Next Case Study?
