"I Removed Myself From My Business... Then It Record Sales & Profits"
Stefan Husana - DropTop & Atlantas
Stefan Husan is the founder of a specialist metalworks business and a fast-growing startup called Pith & Stem - the maker of the innovative Droptop™ wall-mounted desk. Like many business owners, Stefan was juggling too much, spread thin across two businesses and stuck in operational chaos. Despite years of personal development, podcasts, and books, he couldn’t unlock the systems his business needed - until he decided to get external help.
Before
- Wore every hat in the business - from firefighting daily issues to running two businesses simultaneously.
- Lack of structure meant meetings ran for hours but solved nothing: “Every week it was almost the same issues.”
- Delegation existed, but without clearly defined roles or expectations, progress was chaotic and inconsistent.
- Even on holidays, he couldn’t switch off - always checking his phone, afraid he’d come back to a “burning building.”
- Felt like he had “created a cage” for himself, stuck in a job inside his own company.
After
- Greater happiness, clarity, and control: “Every change frees you up more and gives you more money.”
- Meetings are focused, short, and actionable, with KPIs and OKRs aligned to long-term vision.
- Systems and structure now run the business like clockwork - “everyone’s clearer on what’s expected of them.”
- Gained time freedom to focus on launching and growing Drop Top, his second business.
- Achieved record-high turnover and profitability in the past six months - despite being hands-off.Nearly fully removed from his original business after 11 years - which is now thriving on its own.
The Process
- Ran a two-day strategy workshop with the full team to align on the 10-year vision and reverse-engineer quarterly objectives.
- Mapped roles, responsibilities, and expectations to remove duplication and confusion.
- Introduced structured weekly meetings with clear agendas, KPIs, and accountability.
- Helped Stefan step out of the day-to-day by building a self-managed leadership team.
- Embedded systems into both businesses to reduce reliance on Stefan and increase autonomy.
- Supported buy-in from staff by involving them in the planning process and showing how systems helped them succeed.
Stefan Husanu, Founder Atlantas / Pith & Stem
Stefan's transformation was driven by a shift from chaos to clarity. By investing in external support and embedding systems tailored to his team, he moved from being the bottleneck to the visionary. His first business now thrives without him, and he’s free to focus on growing DropTop. As Stefan put it:
“It gave me a lot of time. It allowed me to work on the things that I’m better at - and the businesses are thriving because of that.”
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