“We stopped trying to do everything - and finally started making real progress.”
Tim Huelin - Daysium
Daysium is a premium smartphone app that helps globally mobile individuals stay compliant with tax residency rules by accurately tracking their day counts across jurisdictions. After building a solid product, founder Tim Helen found himself stuck - sales were slow, growth was sporadic, and the path to scale felt overwhelming. With cash burn increasing and no clear sales strategy, Tim turned to us for help clarifying the vision, setting realistic goals, and building a plan that would take Daysium from promising startup to profitable business.
Before
- Revenue was unpredictable and inconsistent.
- Selling felt overwhelming due to inexperience and lack of a clear sales process.
- Cash reserves were under pressure due to ongoing tech investment.
- Trying to serve multiple customer segments without clarity on who the best-fit client was.
- No clear definition of what success looked like for Tim personally or professionally.
- Struggling to turn positive product feedback into actual growth.
After
- Hit £25,000 in revenue in one quarter, Daysium’s best performance to date.
- Onboarded five new strategic partners, providing a clear route to market.
- Focused exclusively on high-value (£5K) clients, leading to better fit and fewer support demands.
- Investor confirmed product-market fit and confidence in the go-to-market approach.
- Defined a clear financial milestone based on what the business needed to provide for Tim personally.
- Built confidence, clarity, and momentum with a sustainable plan for growth.
The Process
- Created a clear, aligned strategy based on what Tim actually wanted from the business - not just lofty goals, but a sustainable income that matched his personal needs.
- Developed a 2-page strategy document that reverse-engineered the long-term vision (10 years out) into quarterly, actionable goals.
- Narrowed focus to the £5K client tier, using real data and traction to identify where the highest value - and least friction - existed.
- Mapped out a practical roadmap to stability, prioritising financial breathing room before scaling efforts.
Tim Huelin, Founder Daysium
Tim didn’t need another course or framework - he needed to zoom out, get clear on the end goal, and build a plan around it. By aligning the business strategy with what actually mattered most - financial stability, focused effort, and the right clients - Daysium levelled up. With validation from investors, a strong partner network, and consistent revenue growth, the business is no longer just a great idea. It’s a proven solution, with a clear plan to grow.
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